Marijuana company Essay Example | Topics and Well Written Essays - 750 words

Marijuana company - Essay Example One of the segmentation variables is the physicians. I choose this segment because physicians have a high knowledge of medical marijuana strain differences, the methods of consumptions, medical uses and the effects and have obviously prescribed medical marijuana to a patient. The second variable is the low income medical marijuana patients both males and females. I chose this variable because this group desire low prices that the company will offer and their expectations for the quality of marijuana are low. The frequency of their treatment is lso high and thus they make bulk purchases. The third variable is the average or above average income medical marijuana patients. These patients expect average to high prices,customer service, quality of marijuana, and strain differences. In addition, they have a high concern for non toxic chemical additives and treatments and the frequency of treatment is also high (Alisha, 2010). On treatment of cancer, medical marijuana is useful in increasing appetite and in reducing nausea related to chemotherapy. Medical marijuana is also good for individuals with epilepsy since it has a psychoactive chemical that inhibits the brain processes known to cause seizures. In addition, smoking marijuana tends to lower pressure in the eye; thus, relieving glaucoma discomfort for at least three hours. Patients suffering from HIV/Aids can use medical marijuana to battle with the effects of the disease. Patients who use medical marijuana gain weight despite their conditions. From trials carried out it is evident that medical marijuana contributes to a decrease in muscle stiffness and symptoms of multiple sclerosis. Constantly, marijuana has been used to reduce acute inflammation in patients (Alisha, 2010). Medical marijuana market is worth 1.3 million dollars with almost half a million-population target. The patients are supposed to buy medical marijuana from approved suppliers, which is